Many people will automatically think “spam” when they hear about an e-mail marketing campaign, and they will be turned off by the idea. Make your email program enjoyable enough for your customers that they actually participate in the offers you make. The suggestions in this article can help you create interesting and relevant content.
Keep your marketing copy on a personal, friendly level. As with any other kind of marketing, the more personal you are, the more willing a customer is to do business. For instance, if you are aware of the reason a customer signed up to receive your emails in the first place, mention that in your communications with them.
Never overuse the “Buy this right now!” approach. This is not a very effective approach. Overbearing sales techniques such as these cause you to come across as a spammer, potentially losing your customers. Trust me, all of them know you are trying to sell a product or service; however, you will realize greater success if you first build a relationship with them and then promote both yourself and what you are offering, professionally. Your customers will be thankful for this, and there’s a good chance they’ll make a purchase.
You can use A/B testing to improve the results of your emails’ subject lines. Create an email with two separate subject lines. Send an email with the first subject line to half of your list, and an email with the second subject line to the other half of your list. This way, you can see which kinds of wording are successful at garnering a response and which kinds of wording fail to do so.
Stay consistent. Make sure that your emails contain the same colors and company logos. Use a readable font as well. After receiving a few messages, consumers will begin to recognize you, hopefully causing them to pay attention to your emails. Like most other fields of commerce, email promoting relies heavily on building a bond of familiarity between customer and merchant.
Emails that contain only boring marketing and sales copy are mush less likely to be read than those that also include useful information. Provide subscribers with special access to informative articles not available elsewhere on your site. Including offers that only readers can get are also much appreciated. Send out relevant information, special discounts and seasonal greetings; avoid sending emails that ask for a sale every single time.
Limit your email communications to once a week. It is likely that your customers receive many marketing and other messages each day. If you send out more than one email per week, you will see that your customers will delete or not read them.
For the most effective email marketing campaigns, provide customers with plenty of choices. Customers should be able to select the frequency with which they receive messages and what personal information they want to disclose to the business. They will be increasingly comfortable when you give them more control over the entire process.
Branding your business is essential, and should be incorporated in your marketing emails. For that reason, you should take the time to design a template that allows you to incorporate your company logo, colors and any special fonts also featured on your site or other marketing materials. Doing so can help your readers to recognize your company instantly.
Your emails should contain an incentive. Give them a persuasive reason to conduct business with you. For instance, advertise a discount, free shipping or a free sample with every purchase.
Remember what you learned in this article, and use it to create a powerful email campaign, always thinking about your customers. Think about what readers might want to see. What are they interested in reading? How can you get those thoughts converted into sales? Remember the tips in this article to increase your customer base.